Inspired by Edinburgh’s rich history of healthcare and life sciences discoveries, its vision is ‘to be the place where great ideas thrive to revolutionise health and wellbeing’. It is also one of Europe’s largest mixed-use development opportunities and is seeking a private sector partner to join in creating Edinburgh’s £1 billion Health Innovation District.
Clark’s role in helping this become a reality is clearly communicating messages to key stakeholders including both the local community and potential global investors via a robust and intelligent comms strategy inclusive of media relations, own channel content, social media and key event networking opportunities.