by Rachel Russel, Graphic Designer The final stage of the Clark rebrand was to bring every element together in a brand book. This is a document that outlines how our new brand should be applied throughout the business, owned by every member of our team. The brand book begins with the more obvious visual elements…
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by Carrie Wieteska, Account Manager An interesting thread came up on Twitter this week in which the author posted about the idea of “snacks vs meals” – that is, simple and viscerally satisfying ideas versus longer form, complex stories. The example she gave was a timely one of Republican versus Democrat messages in the recent…
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