Lesley Brydon, CEO | Founder If you’ve ever heard someone say “B2B is boring” (I’ve heard it many, many times), chances are they’ve never watched a funnel hoisted onto a ferry by world-class engineers, sat with a CFO while she negotiates the final stages of an acquisition, or listened to the myriad ways cyber security experts find […]
Category Archives: PR
Lisa Donnelly, Associate Director Somehow, it’s been 10 years since I decided to leave my honours year of Primary Teaching at Strathclyde with an “I’ll work it out” attitude. Having spent the summer between third and fourth year of Uni doing Camp America in New York, I realised just how big the world was, and […]
Lesley Brydon, CEO | Founder When we are creating business content for clients that relates to past performance or, in other words, reporting results, one of the most common discussion areas is the inclusion of detail. It’s an age-old dance, with PR’s bemoaning ‘too little’ and clients concerned about ‘too much’. The discussion invariably comes […]
Lisa Donnelly, Senior Account Manager There has been some discussion in recent years about the relevance of company email newsletters, and whether they are just an opportunity to “humblebrag” about the company’s achievements. But, according to Forbes, “quality email marketing is still one of the best marketing tools available, especially for service-based businesses”. If you […]