How we work with clients to achieve great report design Reports are chunky pieces of work. Whether you’re crafting an annual report, presenting valuable research to your industry or launching a strategy for the future of your organisation they’re an investment of time and resources. At Clark we help our clients maximise that investment by…
Category Archives: Design
by Rocío Camacho, Graphic Designer In an increasingly digital world, attention spans are getting shorter. Where once a 700-word blog would hold your audience’s attention alone, or a lengthy text-only social post, nowadays your audience doesn’t have the time or attention span to take it all in. Gone are the days of expecting sparkling copy…
by Rachel Russell, Graphic Design Director Let’s talk about the wild world of design, specifically UI design. The field is like a high-speed train, constantly advancing at pace, with new technologies and trends always evolving. At Clark, continuous professional development (CPD) is our secret weapon to stay on track and deliver top-notch creative work for…
by Rachel Russel, Graphic Designer The final stage of the Clark rebrand was to bring every element together in a brand book. This is a document that outlines how our new brand should be applied throughout the business, owned by every member of our team. The brand book begins with the more obvious visual elements…
Lisa Donnelly, Senior Account Manager There has been some discussion in recent years about the relevance of company email newsletters, and whether they are just an opportunity to “humblebrag” about the company’s achievements. But, according to Forbes, “quality email marketing is still one of the best marketing tools available, especially for service-based businesses”. If you…
by Heather Peebles, Senior Account Manager There haven’t been many silver linings for businesses during this year’s global pandemic but one industry that has reported a spike in demand has been the cosmetic surgery market. Known as the ‘Zoom Boom’, doctors and plastic surgeons from around the world have reportedly noticed a dramatic uptake in…
Welcome to the final instalment of the design diaries — following graphic designer Rachel as she develops a new look for Clark Communications.
We’re back with the next instalment of our design diaries — following graphic designer Rachel as she develops a new look for Clark Communications.
Clark Communications is getting a new look, here’s how we’re doing it…
Step #1: Briefing, planning, research