
Health data innovator, bioXcelerate AI, appointed Clark to support its brand launch in early 2024. Following a soft launch, the company wanted to make a bold mark on the health, pharma and biotech industries.
We developed a robust PR campaign to support a physical launch event, delivering purposeful content tailored to the healthcare and technology sectors. To maximise media interest, we identified compelling angles and positioned bioX’s new product, Pleiograph – an AI-driven tool designed to accelerate drug discovery by up to 100x – as the main news hook.



The campaign achieved impressive results across Scottish, national and global media, and garnered significant interest from a range of health, pharma and tech trade media, including a US-based industry podcast.
Following the successful launch, our work with bioX has continued. We’ve since extended our support to its parent brand, Optima Partners, a data-driven transformation specialist. Our day-to-day focus includes delivering a drumbeat of regular business news stories, in addition to securing expert opinion features and industry interviews.