ETB Technologies (ETB) is a refurbished technology supplier based in Dalbeattie, driving the adoption of sustainable technologies by Scottish and international companies.
In 2023, ETB commissioned research to explore Managed Service Provider (MSP) spending on refurbished technology. The findings revealed that MSP budgets were up by as much as 70% to meet growing IT demand.
As part of an integrated campaign involving PR, design and social media, we worked with ETB to create an eBook and supporting social and sales assets to be used as marketing collateral. The report analysed key challenges and trends for the sector across spending, sustainability and IT strategy as well as the cost and use of refurbished technology.
Leading with the increased spending findings, we activated a media campaign targeting key channel, MSP, IT, tech and business titles. Our approach delivered more than 30 pieces of coverage in Scottish, UK and international publications across, Europe, Australia, India, Asia, New Zealand and North America. This was further amplified through a series of targeted thought leadership articles focusing on the core themes of the eBook – spending, sustainability and strategy.
Our efforts not only garnered significant media attention in global trade publications but also resulted in increased social engagement across several channels. We have since continued supporting ETB with its PR and social strategy, delivering media-facing and digital content to its target audiences.
