Seafood Scotland has a wide remit, working with organisations and individuals in the seafood sector around the world to promote the Scottish industry and the use of Scottish fish and seafood across global trade sectors.  As part of this, it uses two brands for different markets: Seafood Scotland, and Seafood from Scotland.

To explain Seafood Scotland’s key activities and distinguish between its two brands, Clark created a 2-minute bespoke animated video. The Clark Studio managed the development of the video from concept to completion, including writing the script and drawing and animating the assets. We also adapted the video for use on social media channels to create engaging content and extend the life cycle of the content.