VIRTUAL REALITY HAS REAL-WORLD BRAND POTENTIALVirtual reality, or VR, is on the way. And, it’s another gamechanger for brands. It’s the technological gift that consumer businesses have been waiting for. For years, marketeers have been seeking ways to immerse potential audiences in their brand and values – and here it is.
JUVE BEEN (DE)BRANDED
When I read an article in June last year that exclaimed ‘the future of branding is debranding’, I dismissed it as quickly as I’d clicked on the link. My true mission was to surf my way to Wikipedia to read up on the merits of Serie A, the top league in Italian football.
Euro 2016 had arrived and I was keen to complete as much research on the various teams and players competing so as not to be left behind during the frenzied WhatsApp conversations my friends use to commentate on such events. In truth, my knowledge of the beautiful game rarely strays beyond Scotland’s borders. My disinterest in foreign leagues is something I am berated for by contemporaries on a regular basis.
Little was I to know that my fleeting glance over the article and my concentrated enquiries into Turin’s top goal scorers would align nearly six months later.