VIRTUAL REALITY HAS REAL-WORLD BRAND POTENTIALVirtual reality, or VR, is on the way. And, it’s another gamechanger for brands. It’s the technological gift that consumer businesses have been waiting for. For years, marketeers have been seeking ways to immerse potential audiences in their brand and values – and here it is.
27th September 2019
FACEBOOK’S GUIDE TO DIGITAL COMMUNICATION: WHAT’S THE ETIQUETTE FOR BUSINESSES?
Last week, Facebook Messenger released its ‘Guide to Communication in the Digital Age’, which has been developed in partnership with etiquette experts Debrett’s. The guide sets out the top 10 rules for users to consider when communicating online – but how do they translate for businesses?
In this digital age, people and businesses alike use social media to communicate in ways barely fathomable ten years ago – from emails to emojis, Whatsapp to Skype, Facetime to chatbots, communication is now truly 24/7 and it can be increasingly difficult to interpret.
Here’s our five top tips:
Have fun with your tone
Relationships with clients and customers often rely on the human element, so don’t be afraid to inject some humour or an emoji in your online communications. When using social media, emojis, GIFs and images can be the ideal way to encourage engagement.
Know your audience
While humour and emojis are great for engagement, knowing your audience is key. Starting a response to an unhappy client email with “Happy Monday 😊” is unlikely to garner a positive response, no matter how good your intentions are.
Always respond quickly, especially to customers and clients. Whether it’s to say you’ll get back to them with an answer within a time frame, or to admit that you don’t know the answer to their query but will respond as soon as you’ve found out, it’s just polite!
Keep it concise
As a society we’re busier than ever, so say what you mean in as few words as possible. As our Account Director Kirsten said in her recent blog: “Have you noticed that as technology advances, so does our use of complicated jargon?” When writing for social media or your website, imagine you’re speaking to a child or a relative, and tell your story as clearly as possible.
Sign off with intention
All communications should have some form of call to action; whether you’re signposting to your website for further information, requesting feedback or a response to a question, set your expectations for a response just before you sign off.
Of course, always double check your content for spelling and grammar before you send, and if you’re worried about how the content might be received, ask for a second opinion from a colleague before it goes live.
Are there any other rules for digital communication you stick to?