VIRTUAL REALITY HAS REAL-WORLD BRAND POTENTIALVirtual reality, or VR, is on the way.  And, it’s another gamechanger for brands. It’s the technological gift that consumer businesses have been waiting for.  For years, marketeers have been seeking ways to immerse potential audiences in their brand and values – and here it is.

 

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Joey Gartin

16th November 2017

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HOW TO CHOOSE YOUR SOCIAL MEDIA CHANNELS

 

 

To tweet, or not to tweet? That is the question.

 

The sheer number of social media channels out there can be overwhelming. Twitter, Facebook, Instagram, LinkedIn, Snapchat . . . the list grows every day!

 

The good news? Your organisation probably doesn’t need to be on every channel. In fact, you probably shouldn’t be on every channel.

 

Read on to learn how to choose your social media channels – and how to avoid the ones you don’t need.

 

 

Twitter

From avocado-loving millennials to the current president of the United States, Twitter’s audience is wide and diverse. That makes it a good fit for most organisations looking to spread their message online.

 

Consider using Twitter if . . .

  • Your organisation is retail, eCommerce, or customer-facing
  • You have a group of members or followers who want to know what you’re up to
  • You have a mission or message that could benefit from public awareness
  • You want to share live updates with your followers

 

Consider avoiding Twitter if . . .

  • You don’t have any worthwhile content or updates to share
  • Your industry or message is particularly sensitive to the public

 

 

Facebook

The social network that everyone and their mum uses (and even their gran), Facebook is an important hub for many brands and organisations, particularly because of its user-friendly messaging and group features.

 

Consider using Facebook if . . .

  • Your organisation is retail, eCommerce, or customer-facing
  • You want to actively engage with members or followers in a group setting
  • You’re willing to pay for boosted posts, which will reach thousands of new users

 

Consider avoiding Facebook if . . .

  • You want to organically grow a following from scratch in a short amount of time
  • Your industry or message is particularly sensitive to the public

 

 

Instagram

One of the fastest-growing social networks, Instagram was acquired by Facebook in 2012. The photo-sharing app is particularly popular among teen and millennial audiences, but brands have achieved massive success on the platform, too.

 

Consider using Instagram if . . .

  • Your organisation is retail, eCommerce, or customer-facing
  • You want to reach a teen or millennial audience on their own turf
  • You want to grow your audience beyond your existing follower base
  • You want to share aesthetic imagery or content assets with your followers

 

Consider avoiding Instagram if . . .

  • You want to present your brand as strictly-professional (e.g. you are a tax solicitor with high-profile clients)
  • You are a B2B brand aiming to generate sales-qualified leads
  • Your industry or message is particularly sensitive to the public

 

 

LinkedIn

There’s more to LinkedIn than snooping on your old colleagues. It’s an essential social platform for many businesses. Here’s how to decide if LinkedIn is for you.

 

Consider using LinkedIn if . . .

  • You are a B2B brand aiming to generate sales-qualified leads
  • You want to share engaging, informational content assets with your followers
  • You want to curate and participate in groups of industry thought leaders
  • You want to actively engage with members or followers in a group setting

 

Consider avoiding LinkedIn if . . .

  • Your organisation is retail, eCommerce, or customer-facing
  • Your industry or message is particularly sensitive to the public

 

 

Snapchat

Although it now has an expanded list of features, Snapchat is most famous for allowing its users to send photos or videos which disappear after a time limit. For a more thorough definition, ask your nearest millennial.

 

Consider using Snapchat if . . .

  • Your organisation is retail, eCommerce, or customer-facing and you want to actively engage with a teen or millennial audience

 

Consider avoiding Snapchat if . . .

  • You don’t meet the above criteria
  • You don’t have access to the necessary skillset inhouse or through an agency

 

 

How to Choose Your Social Media Channels

There’s an exception to every rule (including all of the above), and the list of social media platforms is growing every day. But now you know the best reasons for using (or avoiding) each of the major social channels.

 

Still want to learn more, or do you need someone to manage the strategy and day-to-day implementation for you?

 

Read more about our PR and social media services, or email lesley@clarkcommunications.co.uk. We’ll help you reach the right audience on the right platforms.

 

 

Fancy a chat?  Sometimes it’s nice to pick up the phone and talk to a real person. So, feel free to give us a call for a blether.

Joey Gartin

16th November 2017